Thursday, January 29, 2009
So my favorite commercials have either great music, star power, or a tad of reality. (Sound familiar?) Here’s my plug for great music.
Doin’ things is what I like to do. Not a great descriptive sentence, not really a great sentence at all. But in the capable hands of They Might Be Giants and Hill Holiday, it’s an amazing jingle that will not leave my head! The first time I saw this spot I said, “That is the stupidest song…doin things is what I like to do (in an over the top “stupid” voice)…no kidding.” Then the next time, by the end of the :60 I was humming. Next day: “I’m slightly more efficient than I previously was…” What?!? Yes, it was stuck.
I like the beat, the melody, the harmony…plus it’s a commercial jingle that has the words “efficient”, “productive”, and “previous” (TWICE!)…how can you not appreciate that?!
I dare you, triple dog dare you, to watch this spot and then not have this song in your head the next time you walk down the street with a DD cup in your hands.
Slightly related: They Might Be Giants have been around since 1984 and have released many albums as well as done commercials, TV theme songs and kids albums.
Apparently during a 2004 tour, TMBG recorded songs about each of the venues they played, including The Egg.
Tuesday, January 27, 2009
Because I’m the mommy, that’s why…
When my boss first told us about the blog on the website, he indicated that he really wanted everyone to contribute. I thought, “Hmmm, ok. Blog. I can do that.” Then I thought again. What would I possibly blog about? Being the Mossey staffer with the longest commute, I could share my thoughts on gas prices...ummm, no. Having two children younger than 5, I could share endless rants about children’s programming…hmmm, maybe. Or being an avid fan of musical theater, I could share my thoughts on the “Hollywoodization” (it’s a word – it’s all over other people’s blogs) of Broadway…ahhh, next month. (Just kidding). One thing I do feel fairly safe in talking about, is what I like and why. I figure if you like it too, then we’ve got something to talk about. If you don’t, then we still have something to talk about. So here’s my first Mossey Group blog:
I pay attention to commercials. (Big surprise!) When I see one that sparks my interest, I can’t wait to see it again. When I hear one with catchy music, look out. To me the most memorable commercials either have great music, star power, or reflect a little bit of real life. (But not too much…we need something fanciful) The spot I’ve attached here has the latter. I love this spot. This video has Spanish text, but the message is unchanged.
So why do I like this? Because I’m a mommy! The little bit of reality here is that my kids would do this every night if they could. And if they could magically flop down and fall instantly asleep…I can’t even finish that thought…there are no words. You see, it’s only been a few months that my kids have shared a room and both been in “big kid beds”.
The novelty is still fresh for them and bouncing back and forth is a nightly ritual. It’s actually rather precious, as they usually try very hard to stay as quiet as possible but inevitably end up giggling or full out laughing prompting a trip up the stairs by yours truly. “Guys, you need to lay down and go to sleep. No more jumping.” “Why?” “Because I’m the mommy, and those are my directions, that’s why.” And every time I say it, something deep inside cringes a little. Do I really expect a 4 year old and a 2 year old to believe this as a reasonable explanation…well, yes! Anyway, when I hear the thumping on the floor and the stifled giggles through the monitor, this spot comes to mind.
So we’ve got the little bit of reality covered. What else? Come on! The kid is cute, the footsie pjs are cute, and the bouncy music is catchy. I also really like that there is no voice over. You get it. I could have done without the snoring sound effects…but that’s minor. Sealy carried this basic principle into their advertising during the 2004 Olympics. You may remember the high jumper, the swimmer, the gymnast, or the synchronized swimming pair, who fall instantly asleep on their Sealy mattresses. Again, no voice over, save for the whispered “Sealy, official supplier of the US Olympic team.”
Bravo, Sealy! (Or should I say, Sealy’s agency!) This is one of my favorite spots ever.
Monday, January 26, 2009
This posting is a follow up to my last posting on grace.
Well over a year ago, on my Facebook account, a friend sent me a "flair" with a simple message: Gal 5: 22-23. I used to "rearrange" my flair all the time, but I haven't lately. This morning when I came across that particular one, I had to think..."what IS this verse?" When I looked it up, I was pleasantly surprised.
Gal 5: 22-23 But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law.
I instantly was reminded of my post on grace. This is it. This is what I'm talking about.
How simply wonderful that I've had that simple affirming reminder "at my fingertips" for so long and that I found it again now, when grace is becoming such an important attribute to me.
Friday, January 23, 2009
below are some thoughts on GRACE. i didn't write these, a friend shared them with me...
life is a classroom. we are both student and teacher. each day is a test. and each day we receive a passing or failing grade in one particular subject: grace.
grace is compassion, gratitude, surrender, faith, forgiveness, good manners, reverence, and the list goes on. it's something money can't buy and credentials rarely produce. being the smartest, the prettiest, the most talented, the richest, or even the poorest, can't help. being a humble person can and being a helpful person can guide you through your days with grace and gratitude.
it is not "if" we will lose the things we love, it is "when." with some, the loss comes in a major catastrophic event. for most, love is surrendered one piece at a time. a first childhood, a promising romance, the passing of a loved one and finally a child who leaves home. but as we lose, we can keep a deep knowing that in the presence of grace, love for the sake of love is eternal.
how you climb up the mountain is just as important as how you get down the mountain. and so it is with life, which for many of us has become one big gigantic test followed by one big gigantic lesson. in the end, it all comes down to one word. grace. it's how you accept winning and losing, good luck and bad luck, the darkness and the light.
Tuesday, January 13, 2009
1) reflect on the year past
2) conjure up dreams for the year ahead
3) plan vacations - Upstate NY in January is cold, grey, and uninspiring!
On the first two, I'd like to say the following:
1) I don't feel the need to sit and reflect on last year. It's still glaring right in my face.
2) Although I do have "dreams" that are yet unrealized, I'm going to resist the urge to assign them to this year.
I think I'll give this year a break, by letting it have no expectations placed on it. Think I can do it? It's going to be very hard!!! Especially since I'm the romantic type that likes to put all my hopes in the chance that something wonderful will or could happen in any given scenario. But, alas, I shall resist. I want God to lead my hopes and expectations this year. I don't want to develop my own (set up for failure), and then be disappointed in Him when they don't reach actualization.
For me, my only real hope for the new year is that the space between 2008 and 2009 be more filled with grace. And, come what may - that I'll be strong enough to be gracious in it.